Social Media Manager Content & Campaign
Job title: Social Media Manager
Team: Digital Marketing Job Family
Location: Southwark, London
This role will form part of a growing social marketing team, with in-house production capabilities and relationships with world-class social creative and media agencies. You will be responsible for content development and customer engagement across all owned Vodafone UK social channels.
Social content will vary from reactive/topical content to planned brand stories – all designed to deliver an amazing brand experience across Vodafone UK social media. We are looking for a social media manager with a creative flare. The role includes managing our Vodafone Studio and newsroom process, develop content with the social creative team and develop paid strategy to support the campaigns.
This role also supports the delivery of Vodafone’s social video strategy, scoping content and ideally a presenting role on the YouTube channel – if you are up for it. There is also a requirement for script writing, copy writing, voice-overs for video content.
The final piece is customer engagement. This involves bringing our major brand campaigns to life across our owned channels to win hearts, change minds and attract new customers.
You may have been an Account Director level at an agency, or at another FTSE 100 company. Whatever your previous role, you must have a solid understanding to manage our owned content and customer engagement. You will maintain an active awareness of emerging trends, new and existing platform formats, and generally stay abreast of creative best practice in the social space.
Vodafone are passionate about delivering the best customer experience from their digital hub in London so there will be an element of community management and supporting engagement at sponsorship events when required.
Key accountabilities and decision ownership:
Management and delivery of owned channel content for various campaigns and work streams such as handset launches, and brand campaigns
Lead the social content strategy for the Vodafone Studio including reactive content generation, activating a cultural calendar, and content creation
Support delivery of the Vodafone social video strategy utilising new platform capabilities and industry knowledge to create best-in-class video content.
Ensure Vodafone’s reputation is managed, guarded and enhanced through social media interactions – communicate positive stories from right across the business on anything that is reputation enhancing
Ensure all social channels are always delivering to the social media content strategy and the impact of our social media activities are measured consistently to ensure success and communicated to key stakeholders
Core competencies, knowledge and experience:
- Strong background in within a highly rated (social, creative or media) agency or an in-house social media department.
- Dynamic, self-motivated and clear communicator with the ability to get to the heart of complicated issues with speed
- Excellent knowledge of creative and media best practices across social platforms, including trends and opportunities
- Proven track record of growing user interaction across social platforms
Great storytelling and analytical skills
- Solid project manager, excellent in brainstorms
Knowledge of You Tube best practice
- Strong, passionate and collaborative working style, which quickly builds trust and confidence, often influencing without direct authority
- Encourage and model transparency, inspection and adaptation
- Able to set and drive own agenda and work independently
- Strong interpersonal skills and relationship management when working with variety of stakeholders across the business
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