Senior CVM Manager, Partner Markets

London, Greater London
  1. Full Time
  2. Marketing/Communications
Posting date:14 Aug, 2019

Role Title: Senior CVM Manager, Partner Markets

Location: Paddington or Dusseldorf

At Vodafone Group we build connections to all our Global operations, acting as an advisory board to drive consistency and customer excellence across 30 countries and for over 420 million customers. We are constantly uncovering tactics to innovate the way we operate, set our global standards or lead our strategic performance. By joining Vodafone Group, you will be part of evolving our digital world of total communications. Now is the time to get on board.

By joining Vodafone Partner Markets team, you’ll have a unique opportunity to be part of the leading global telecoms partnership, working with local operators all over the world to market a range of global products and services that extend our reach into local markets. Currently we have Partners in over 45 countries. We believe in creating competitive advantage for all Partners on the principle of ‘Great alone, better together’.

Our Vodafone Partner Markets mission is to:

Extend Vodafone’s global brand footprint allowing the creation of a unique international experience for both our consumer and Multinational Corporate customers

Leverage Vodafone's innovation, scale and competence to help improve the performance of our Partner operators

Generate profitable revenues for our Partners and Vodafone by sharing in the financial upsides created across the Partner Markets community 

As a Senior CVM Manager, you will forge strong effective relationships with the experts in our Partners, develop relationships with other Vodafone functions and encourage alignment, support the presentation of the functional area and articulate the functional proposition to Partner Managers and Partners. You will also develop a good understanding of the product catalogue and the Partners’ priorities for functional stakeholders, as well as contribute to updating the Partner Account Plan.


Based within Consumer, you will do the following:


Provide consulting to Partner Markets about CVM - Customer Value Management/ Base marketing (and potentially some on Digital Marketing & Big Data) through benchmarking, maturity level assessments and recommendations leading to a jointly agreed roadmap and strong strategic business relationship on marketing.

This work is carried out in a consultancy like approach and often supporting business development of new opportunities with Partner Markets (e.g. projects)


Deliver CVM projects to our 45 Partner Markets (PM) across the globe, enhancing their overall base management performance and CVM transformation, with a strong focus on digital. For instance:


Commercial improvement programmes: customer lifecycle management improvements e.g. upsell & cross-sell of value added-services/ fixed / mobile lines, retention & churn management,  tariff migration management,  prepay inactivity management, top-up volume and value management, revenue & usage stimulation, loyalty programs

Support Big Data and Digital Marketing acceleration programmes: Digital transformation e.g.. agile methodology, Multi-Channel Campaign Management, Performance Marketing on digital channels (App, Web, Mobile Web, Digital assisted, DMP) or Big Data incl. applications of Big Data to solve business problems, basic enablers, model performance etc.. Contribute with big data/digital marketing best practices to help Vodafone to become the industry leader.

Capability implementation: support the implementation of capabilities supporting the above e.g. Tariff simulation tool, Next Best Action (NBA) frontline tool, retention optimiser, DMP etc.


 These usually requires leading cross-functional and 3rd party project teams (remote and/or on-site presence) to deliver agreed results proven, measured value created for the partner), on time and in budget to ensure quality & impact.


Develop and present best practices: Package and/or enhance Vodafone Operating Companies (OpCos) & Group CVM best practices and present these to our Partner markets (e.g. webinars, workshop) seeking value creation on the partner side. When applicable also share new/successful initiatives from our Partner markets initiatives.

What you can expect from us:

Excellent benefits, flexible working hours and you will get to work with some of the most senior people in a 100,000 people global company and learn from working alongside some of the best experts in the industry, internal and external to Vodafone.

We believe we are at our best when you’re at yours, and so we provide training opportunities to help you develop in your role and perform at your best.

Apply if you have:
  • Willingness to travel approx. 5-15 days a month (varies by project phase)
  • Able to quickly establish trust and credibility with senior stakeholders
  • Proficient influencing, business development and negotiating skills
  • Strong project management skills
  • Ability to work internationally with different cultures & markets in different stages of maturity
  • 2+ years Sales and/or Consultancy experience
  • A minimum 5+ years of experience in commercial management or marketing (e.g. CRM, Digital Marketing) with in a dynamic organisation operating in a matrix/agile model
  • MBA preferred
Commitment from Vodafone

Vodafone is committed to attracting, developing and retaining the best people by offering a motivating and inclusive workplace in which talent is truly recognised, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too. At Vodafone you will have access to our excellent benefits programme that you would expect from any global company. If you have any questions, please don’t hesitate to reach out to us on

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