Product Owner (CRM / Digital Marketing)

London, Greater London
  1. Full Time
  2. Digital
Posting date:04 Feb, 2019
Product Owner (CRM / Digital Marketing)
Agile Job Family

Competitive salary + Excellent benefits

The proactive care squad manages customer service related interactions with the aim of reducing calls and directing customers to alternative channels in order to better meet their needs more quickly.  The product owner is responsible for setting the vision and defining the priorities for the squad in order to meet this vision.  The squad will work to leverage advanced analytics and data triggers to predict issues customers may have and will design and execute appropriate 121 campaigns targeted at these customers.  

Key Responsibilities:
  • Responsible for defining the product vision and defining the epics and user stories to work on
  • Facilitate sprint planning to reaffirm priorities and clarify requirements
  • Prioritise work according to business benefit, by selecting and prioritizing value drivers, campaign roadmap, etc 
  • Prioritise the backlog of initiatives and is the person responsible for accepting deliverables at the end of each sprint
  • Coordinate with other product owners to agree where these campaigns need to be integrated into existing campaign flows.
  • Contribute to the squad with his/her product knowledge in the development of tasks

Ideally, you will have:
  • Extensive knowledge in CRM/customer value management, incl. typical strategies, techniques, communication channels, etc.
  • Digital CRM/Digital Marketing experience
  • Experience of working with agile methodologies (e.g. Sprint/Kanban)
  • Analytical mindset and ability to extract actionable insights from structured and semi-structured data
  • Strong stakeholder management and able to engage and work effectively with people at all levels.
  • A confident & articulate communicator with the ability to effectively communicate verbally and in writing. 
  • Knowledge of UK telco market, incl. trends, competitive dynamics, products and services offered, etc.

Why Vodafone?

Joining Vodafone is more than a job, what we do matters. We don’t just carry minutes, texts and data – we carry people’s lives. And that’s a huge responsibility. If you think for a minute about the people you rely on…the likelihood is they rely on us.

Customers are at the heart of everything we do and we want to make a difference to the lives of our customers, and the communities in which we live and work. We support our people to give something back to the causes that mean the most to them through helping them give time and money to the charities they love.

And what’s it like to work here? We have created an environment where you can look forward to coming to work and are empowered to be at your best. We offer flexibility in how you work that helps you do your job in a way that suits you, opportunities to help you grow and progress throughout your career, and a choice of benefits to suit your lifestyle.

Commitment from Vodafone

Vodafone is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognised, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too. At Vodafone you will have access to our excellent flexible benefits programme that you would expect from any global company. 

Just some of our recent awards