Principle Social Media Marketing Manager

London, Greater London
Posting date:05 Apr, 2018
Role Title: Principal Social Media Marketing Manager
Location: Paddington

At Vodafone Group we build connections to all our Global operations, acting as an advisory board to drive consistency and customer excellence across 30 countries and for over 420 million customers. We are constantly uncovering tactics to innovate the way we operate, set our global standards or lead our strategic performance. By joining Vodafone Group, you will be part of evolving our digital world of total communications. Now is the time to get on board.

In joining the Commercial team here at Vodafone Group you will support our people in strengthening our position as an admired company in the eyes of our customers, shareholders and employees! The team is broad; you could be working within Brand, Commercial Management, Consumer Services, Terminals, M-Pesa or Customer Experience Operations. What links us all together is that we are all customer obsessed, innovation hungry and ambitious! Are you?

Role purpose:

The Principal Social Media Marketing Manager is accountable for the design, development, deployment and operations of key social marketing initiatives, including social analytics/listening and social engagement with a focus on driving brand affinity, community development, digital propositions and conversions. By using the latest technologies and agile delivery practices, the Social Media Marketing Manager ensures excellent brand, service and revenue impact.

Key accountabilities and decision ownership:
  • Develop overall strategy and plans to deliver a core set of Social Media Marketing use cases including insights development, brand management, community management, competitive analysis, social PR, influencer marketing

  • Define a core set of social listening & analytics use cases and clear plans to disseminate learning across the organization – stay abreast of latest trends

  • Define a comprehensive social engagement plan – focused on driving brand awareness, user nurturing and conversion. Detail underlying tactics and levers

  • Define a clear social content/PR approach and engage with our agencies to source, create and curate relevant social content across all marketing use cases

  • Define an agile operating model to deliver social media benefits within our markets and engage with range of 20 Vodafone markets to convert strategy into executable plan

Apply if you have:
  • Understand role of social marketing in driving ‘always on’ listening and engagement

  • Experience in using social media to drive key marketing priorities, incl. branding, conversion and nurturing

  • Experience in applying Social listening / analytics tools to drive competitive differentiation

  • Experience of driving social engagement planning/execution around clearly defined objectives

  • Experience in setting up, organizing and structuring social media marketing activities to benefit the overall organization

  • Creative & communications evaluation

  • Knowledge of digital media landscape, campaign management and technology

  • Significant expert in driving social engagement, community development, influencer nurturing and marketing

Commitment from Vodafone

Vodafone is committed to attracting, developing and retaining the best people by offering a motivating and inclusive workplace in which talent is truly recognised, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too. At Vodafone you will have access to our excellent benefits programme that you would expect from any global company. If you have any questions, please don’t hesitate to reach out to us on

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