Principle Digital Propositions Manager

London, Greater London
Posting date:05 Apr, 2018

Role Title: Principal Digital Propositions Manager

Location: Paddington


At Vodafone Group we build connections to all our Global operations, acting as an advisory board to drive consistency and customer excellence across 30 countries and for over 420 million customers. We are constantly uncovering tactics to innovate the way we operate, set our global standards or lead our strategic performance. By joining Vodafone Group, you will be part of evolving our digital world of total communications. Now is the time to get on board.

In joining the Commercial team here at Vodafone Group you will support our people in strengthening our position as an admired company in the eyes of our customers, shareholders and employees! The team is broad; you could be working within Brand, Commercial Management, Consumer Services, Terminals, M-Pesa or Customer Experience Operations. What links us all together is that we are all customer obsessed, innovation hungry and ambitious! Are you?

Role purpose:

The Principal Digital Propositions Manager is accountable for the design, development, deployment and go to market of digital-first/only propositions and user journey experience. By using the latest technologies and agile delivery practices, the Digital Propositions Manager ensures excellent brand, service and revenue impact.

Key accountabilities and decision ownership:
  • Develop overall strategy and plans to deliver propositions covering key commercial priorities that are informed by digital sources and designed & developed for consumption across broad range of owned and 3rd party digital channels

  • Define a core set of digital data sources to inform proposition design and construct so as to best match underlying sub-segment needs

  • Define guidelines for behavioural economics and digital-ready presentation of underlying propositions and subsequent seamless and convenient user journey experience o conversion

  • Establish a plan to market the network and deliver a blueprint of dynamic pricing to be leveraged and scaled up via digital sources

  • Engage with a range of 20 Vodafone markets to rollout an agile test & learn approach to new digital proposition launches

Apply if you have:
  • Experience in leveraging digital data sources to inform digital proposition construct and design

  • Understand key design considerations in driving user engagement with propositions in digital media

  • Experience in designing and executing best-in-class user journey experiences on digital channels

  • Experience in working with partners to leverage digital data and content sources in proposition building.

  • Significant expert in driving digital sales and service through a variety of channels

  • Creative & communications evaluation experience

  • Knowledge of digital media landscape, campaign management and technology

Commitment from Vodafone

Vodafone is committed to attracting, developing and retaining the best people by offering a motivating and inclusive workplace in which talent is truly recognised, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too. At Vodafone you will have access to our excellent benefits programme that you would expect from any global company. If you have any questions, please don’t hesitate to reach out to us on

If you have any questions left
Check out the application process and get to know us better here:

Read more stories here:


The future is exciting. Ready?




Just some of our recent awards