Marketing Campaign Manager

Greater London
  1. Full Time
  2. Digital
000000244650
Posting date:23 Jan, 2019
Marketing Campaign Manager
London, Smale House or Newbury

Competitive salary + Excellent benefits

In 1985, we made the first mobile call in the UK, with your experience in campaign management help us to continue, to create work worthy to shout about.

As a Marketing Campaign Manager on a day to day basis your role will involve:
Data expert for all campaigns. Understands data requirements: current, updated & new & works alongside the Insight, Big Data & BI teams to produce the data sources & then with Capability to productionise for campaign use
Consults on larger campaign projects to assist Campaign Specialists
Identification of BAU campaign activity & optimisiation of these to enable automation & increased time for new activity development
Defines ‘best practise’ data & maintains data dictionary for all outbound campaigns, irrespective of channel
Ensuring quality of selection process and identifies data issues, which are raised with BI, to minimise any customer complaints and maximise revenue (indirectly responsible for up to £100m revenue).

By focusing on the next chapter in our game-changing history, we blend the best of Digital and human interaction for millions of customers around the world. We’ve created an environment where innovation comes from collaboration and creativity comes from empowered thinking. 

Our power keeps us pumped. We have a strong brand and reputation, and we have our people to thank for it. We’ll empower you to grow with us. Not only do we constantly invent and look out for everything new, we’ll let you take the reins to drive us forward to success. 

As the Campaign Manager you will own the CVM Segment relationship for all outbound campaigns driven out of CRM Operations (across either Enterprise, Consumer or Wholesale). 

You will also drive improvements across all targeted marketing communications through  SMS, Email or Outbound Calling utilising Vodafone's Campaign Management System – Unica, and to implement direct marketing best practice.

As a Marketing Campaign Manager you will have:
Good stakeholder management –  be at ease influencing senior management in Marketing (CVM) or Technology to drive marketing capability & improvements to campaigns, 3rd party vendor management
Project management experience -  be able to run complex projects or provide detailed subject matter expertise on end to end marketing processs.  
Strong experience in Unica or similar campaign management tool (Chordiant /Adobe Campaign/Teradata/Aprimo, etc.) and associated campaign processes
A very good understanding of structured query language (SQL) and manipulating data from a large data warehouse
Understanding of customer data sources in a quad play market – e.g. Billing /usage /individual & household/ contextual data. 

If this sounds like you and you can do all this and more, you’ll enjoy a great career as we work hard to continue to stay ahead of the game.

Why Vodafone?
Joining Vodafone is more than a job, what we do matters. We don’t just carry minutes, texts and data – we carry people’s lives. And that’s a huge responsibility. If you think for a minute about the people you rely on…the likelihood is they rely on us.

Customers are at the heart of everything we do and we want to make a difference to the lives of our customers, and the communities in which we live and work. We support our people to give something back to the causes that mean the most to them through helping them give time and money to the charities they love.

And what’s it like to work here? We have created an environment where you can look forward to coming to work and are empowered to be at your best. We offer flexibility in how you work that helps you do your job in a way that suits you, opportunities to help you grow and progress throughout your career, and a choice of benefits to suit your lifestyle.

Commitment from Vodafone
Vodafone is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognised, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too. At Vodafone you will have access to our excellent flexible benefits programme that you would expect from any global company. 

 


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