Digital Analytics Specialist

London, Greater London
  1. Full Time
  2. Digital
Posting date:25 Apr, 2018

Job title - Digital Reporting Analyst

Location - Southwark, London

Competitive salary + excellent benefits

Vodafone is a rapidly advancing company, pushing the boundaries of what and how a Telecommunications company in the UK operates and delivers for it’s customers. Vodafone is undergoing a shift to agile ways of working across the business, and as such there is need for more Digital Analysts to come and join us, and be part of our future

All you need is the right mindset and the desire to help us create award-winning digital experiences – we work at pace, we love ideas and collaborate on agile project.

About the role


You would need to have experience with Adobe Analytics (or similar), and use of Adobe Target and/or Adobe Audience Manager would be distinct advantage. You should be comfortable with the technical side of digital, with a basic understanding of SQL and JavaScript.  Excel skills would be assumed, but the most important asset would be an inquisitive mind, a willingness to learn, and to share your knowledge with others. 

You would work hand in hand with the wider digital analytics teams both on shore and off shore to transform data into insight fit for sharing across the wider business, with a relentless focus on automation and transferring data into real time, actionable insight

Whilst our digital journeys continuously evolve to keep up with customer expectations and push Vodafone into becoming a digital leader, the need for accurate and timely insight is perpetually increasing. We will evolve from sharing our information in spreadsheets and tables into useful interactive & branded tools consumed across Vodafone. From timely commercial snapshots, to digital service journey success measurements and executive level reporting, every customer interaction needs to be measured, analysed and used to improve what we do.

The successful candidate will work with the Digital Analytics Team Lead to deliver on our 2 year plan to move from good to world class. You would be involved in integrating data from multiple sources, identifying gaps in tools or data,  and be focussed on helping Vodafone deliver on our strategy in an agile environment. The candidate must be truly collaborative within our matrix organisation and clealy able to set a vision and take customers and stakeholders along with them.. Finally the successful candidate should keep abreast of all data manipulation technologies and innovation developments to keep iterating the strategy maintaining Vodafone at the leading edge of digital analytics

Key accountabilities and decision ownership:

Analysying the end to end digital journeys from the customers perspective, measuring drop off rates, bounce rate, and cost effectivenesss. 

Recommending ways to improve and optimise traffic inputs

Pull multiple sources of data to form actionable reporting. 

Problem resolution based on analysis of factual information and making timely recommendations

Core competencies, knowledge and experience

In depth understanding and experience of the digital space and Vodafone commercial/service offerings

Adept at using the Adobe reporting suite and Microsoft applications to manipulate datasets and customise reporting requirements

Understanding of digital demand strategies and reporting/attribution

Degree educated in a commercial or numerate discipline or equivalent experience

Must have technical / professional qualifications: 

Experience of Adobe Analytics preferred, experience of Google Analytics considered

Microsoft Excel, working with large complex data sets, visualising and reporting on data. 

Experience working within a large matrix organisation with multiple and senior stakeholders

Why Vodafone?

Joining Vodafone is more than a job, what we do matters. We don’t just carry minutes, texts and data – we carry people’s lives. And that’s a huge responsibility. If you think for a minute about the people you rely on…the likelihood is they rely on us.

Customers are at the heart of everything we do and we want to make a difference to the lives of our customers, and the communities in which we live and work. We support our people to give something back to the causes that mean the most to them through helping them give time and money to the charities they love.

And what’s it like to work here? We have created an environment where you can look forward to coming to work and are empowered to be at your best. We offer flexibility in how you work that helps you do your job in a way that suits you, opportunities to help you grow and progress throughout your career, and a choice of benefits to suit your lifestyle.

Commitment from Vodafone

Vodafone is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognised, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too. At Vodafone you will have access to our excellent flexible benefits programme that you would expect from any global company.