Commercial Marketing Manager (CVM)

Newbury, Berkshire
  1. Full Time
  2. Other
Posting date:26 Sep, 2019
Job title: CVM Retention Manager
Location: Newbury

Your Role

Accountable for retention performance (revenue, margin, churn) in Enterprise segments, which you will deliver through data and digital-led approaches to: operational & sales performance, customer marketing and communications campaigns, and projects. 

Key accountabilities
  • Accountable for driving retention performance in Enterprise segments on both outbound campaigns and inbound channels, e.g telesales & digital channels.

  • Work within an agile squad (team) together with internal stakeholders including Sales, Trading, Insights, Go to Market, Care and operational teams to scope and deliver projects & initiatives that drive key KPI’s.

  • Drives targets for Sales channels through target setting governance, challenging the stakeholders to ensure performance (retention pre-to-post revenue, hardware volume sales, churn) meets or exceeds the objectives required to deliver the P&L.

  • Drive adoption of digital channels and data-led thinking (e.g big data models) in how we retain customers.

  • Leads development of contact strategies within the customer lifecycle.

  • Garners support from, and drives change into, channels and operational teams to support retention KPI’s. E.g P2P MAF, A&R, churn.

  • Execute below the line marketing and communications campaigns (Email/SMS/MMS/App/Online) and outbound calling campaigns to customers in line with Customer Value Management (CVM) priorities and commercial objectives.

  • Use customer analytics, test & learn, and measurement within an agile environment to continually improve campaign performance and return on investment for the business.

  • Communication of segment & campaign performance to CVM, segment trading and sales teams.

  • Work with Marketing shared services (creative & automation) and external partners, budget, reporting and relationships ensuring teams deliver on point and to a high standard.

What’s important to us?

We need someone who has preferably worked within a CRM/ marketing communications environment. With the ability to work within a matrix organisation and to translate marketing activities into financial outcomes. Marketing campaign management experience and also a great attention to detail to be able to carry out the end to end lifecycle.

If all of the above sounds good - apply now!
Our Commitment

Vodafone is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognised, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too.


Vodafone is committed to making reasonable adjustments for all candidates considered to have a disability during the recruitment assessment process. Should you meet the minimum criteria for the role you are applying to, we will contact you to discuss the reasonable adjustments that you may need.



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