Commercial Campaign Specialist

Newbury, Berkshire
  1. Full Time
  2. Other
Posting date:12 Jun, 2019
Job title: Commercial Campaign Specialist - Retention 
Location: Newbury

To drive improved retention performance (revenue, margin, churn) in Enterprise segments through data and digital-led approaches to customer marketing and communications campaigns, and by driving improved operational performance.

Key Accountabilities:
  • Accountable for driving retention performance in Enterprise segments on both outbound campaigns and inbound channels, e.g. telesales & digital channels.
  • Work within an agile squad (team) together with internal stakeholders including Sales, Trading, Insights, Go to Market, Care and operational teams to scope and deliver projects.
  • Drive adoption of digital channels and data-led thinking (e.g big data models) in how we retain customers.
  • Inputs to development of contact strategies within the customer lifecycle.
  • Garners support from, and drives change into, channels and operational teams to support retention KPI’s. E.g. P2PMAF, A&R, churn.
  • Execute below the line marketing and communications campaigns (Email/SMS/MMS/App/Online) and outbound calling campaigns to customers in line with Customer Value Management (CVM) priorities and commercial objectives.
  • Use customer analytics, test & learn, and measurement within an agile environment to continually improve campaign performance and return on investment for the business.
What’s important to us?
Ideally, you will have experience in a commercial environment, preferably within CRM/ Marketing. We need you to be a whizz with marketing campaigns and be able to flow with creativity into copywriting when needed. Alongside this, having project management skills, attention to detail and being able to source and articulate data and insights will certainly help you along the way!  
If all of the above sounds good - apply now!
Our Commitment
Vodafone is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognised, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment, which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too.
Vodafone is committed to making reasonable adjustments for all candidates considered to have a disability during the recruitment assessment process. Should you meet the minimum criteria for the role you are applying to, we will contact you to discuss the reasonable adjustments that you may need.

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