Commercial Campaign Specialist
- Accountable for driving retention performance in Enterprise segments on both outbound campaigns and inbound channels, e.g. telesales & digital channels.
- Work within an agile squad (team) together with internal stakeholders including Sales, Trading, Insights, Go to Market, Care and operational teams to scope and deliver projects.
- Drive adoption of digital channels and data-led thinking (e.g big data models) in how we retain customers.
- Inputs to development of contact strategies within the customer lifecycle.
- Garners support from, and drives change into, channels and operational teams to support retention KPI’s. E.g. P2PMAF, A&R, churn.
- Execute below the line marketing and communications campaigns (Email/SMS/MMS/App/Online) and outbound calling campaigns to customers in line with Customer Value Management (CVM) priorities and commercial objectives.
- Use customer analytics, test & learn, and measurement within an agile environment to continually improve campaign performance and return on investment for the business.
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