Commercial Campaign Manager - CVM

  1. Full Time
  2. Marketing/Communications
Posting date:12 Jun, 2020
Commercial Campaign Manager - CVM

Location: Newbury   (Full-time remote working during COVID-19)

COVID-19 Notice: We are continuing recruitment and have implemented new processes that promote candidate and employee safety. As part of this we have moved to a virtual hiring and onboarding process until further notice.


Vodafone UK Business are revolutionising how customers use technology and connectivity, ensuring they are ready for today and the digital innovation of tomorrow.

What will you be doing? 

We have an exciting opportunity for an experienced Commercial Manager – CVM to join our high performing Customer Value Management team within UK Business 
In this role you will lead the expansion of Customer Value Management in our SME Business segment using strong commercial acumen and data insight. Working closely with Sales & Commercial you will build plans to drive improvements across revenue & churn through Retention & Cross Sell campaigns. 


  • Driving proactive retention performance in SME segments through outbound campaigns. 
  • Work with stakeholders including Sales, Commercial, Insights, Care and operational teams to scope and deliver campaigns & initiatives that drive key KPI’s.
  • Execute outbound calling campaigns and below the line marketing and communications campaigns (Email/SMS/MMS/App/Online) to customers in line with Customer Value Management (CVM) priorities and commercial objectives.
  • Use customer analytics, test & learn, and measurement to continually report on and improve campaign performance.
  • Communication of segment & campaign performance to CVM, segment trading and sales teams.


Who are we looking for?  

  • Significant experience in commercial and/or CVM roles, preferably within telecoms.  
  • Strong commercial acumen.
  • Proven stakeholder management in a matrix organisation.
  • Strong analytical ability – understand complex data from multiple sources and articulate data and insight requirements.
  • Marketing campaign management experience with emphasis on commercial outcomes (e.g Sales, Pipeline, Revenue).


What’s in it for you?
An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive and flexible benefits package that can be tailored to suit you and your family. From our market-leading parental leave policies through to employee discounts, retail vouchers, pension plan and share schemes we are committed to supporting you throughout your career with Vodafone.



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