Biddable Media Specialist

London
  1. Full Time
  2. Digital
23926
Posting date:21 Jul, 2020
Biddable Media Specialist

Location:  London , Southwark/Borough (Full-time remote working during COVID-19)


COVID-19 Notice: We are continuing recruitment and have implemented new processes that promote candidate and employee safety. As part of this we have moved to a virtual hiring and onboarding process until further notice.

 
Vodafone UK Business are revolutionising how customers use technology and connectivity, ensuring they are ready for today and the digital innovation of tomorrow. 


 
What will you be doing? 
We have an exciting opportunity for an experienced Biddable Media Specialist to join our Digital Marketing team in our UK Business function. 

In this role you will be responsible for both paid search & paid social channels for our Small Business segment. You will work on digital demand gen initiatives owning and managing our digital channels through analyses, segmentation and creative testing. 

 

 

  • Own all paid acquisition and re-targeting efforts for Small Business for paid search and social
  • Identify new ways to reach our target customers through experimentation and optimisation
  • Execute campaigns to deliver against media and business outcome KPI’s, managing accounts, campaign tactics setting, reporting and optimisation
  • Manage budgets and platform mix to achieve demand gen goals 
  • Optimise the funnel experience by working with brand marketing and CX teams to test new ads and landing experiences to drive traffic to
  • Implement and monitor A/B and multi-variate tests to optimise conversion and other performance metrics

 


Who are we looking for?  

  • You will be an experienced Account Manager/ Biddable Media Planner who has worked on both paid social & paid swatch campaigns within a digital marketing agency. 
  • You will have hands-on and operational experience of search & Social technology platforms, i.e. Google Ads, Bing, Facebook Business Editor, Twitter, Linkedin, 
  • Search PPC knowledge including account and keyword strategies, RSLA, KPIs and targets, script development / account automation tools, and related products, e.g. Shopping ads
  • Good knowledge of analytics, tracking tag management / implementation, and working with DMP’s, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation. 
  • Strong data analysis skills, with metrics-focused approach to the role; Clear understanding of dash boarding technologies e.g. Adobe Analytics, Datarama, Data Studio, omniscope etc
  • Ideally you will have experience working on B2B demand gen/ customer acquisition at scale
  • It also would be advantageous to know SA360, Marin, Kenshoo etc
     

What’s in it for you? 

An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects.  We offer an extensive and flexible benefits package that can be tailored to suit you and your family. From our market-leading parental leave policies through to employee discounts, retail vouchers, pension plan and share schemes we are committed to supporting you throughout your career with Vodafone. 


Ready?  
 


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